What Kroger Can Teach the California Strawberry Commission about Writing

By Michelle Hutchinson

Strawberry

Photo credit: Annie Cavanagh, Wellcome Images, images@wellcome.ac.uk

I love strawberries. Their sweetness. Their juiciness. Even the way their color brightens an otherwise drab salad.

What I don’t love is the fact that the California Strawberry Commission doesn’t know the difference between everyday (one word) and every day (two words).

Look at this photo of the cover of the commission’s cookbook. Everyday used incorrectly as one wordNotice that everyday appears as one word. When written that way, everyday is an adjective, a word that describes a noun (person, place, or thing), as in, “The invitation to the party indicated casual attire, so I wore my everyday dress.” Here, everyday modifies or describes the noun dress.

When written as two words, every day is an adverb, a word that qualifies a verb (action word), an adjective, another adverb, or a conjunction, preposition, or clause.

Therefore, in the title of the California Strawberry Commission’s cookbook, the two-word form, every day, would have been the correct usage. In that context, every day would have qualified the preposition for.

Here’s a tip for remembering the difference between everyday and every day: If the two-word phrases every week or every month would make grammatical sense, then use every day. If not, use everyday.

After all, it doesn’t make sense to wear an every month dress, but you would wear an everyday dress. It does make sense that you might want a new recipe every week, but you might also want a new recipe every day.

Now Kroger, another organization in the food industry, gets it right. Look below at the photo of their ad. Every day used correctly as two words. AdverbNotice that Kroger correctly uses the two-word phrase, every day. Here, the adverb every day is modifying the verb double.

What are some common words that trip you up? Leave your questions below, and Wordhelper will be sure to answer them.

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