Tag Archives: marketing

  • Why Targeted Resumes Are the Only Ones That Work

    By Michelle Hutchinson In my last post, I talked about the importance of knowing who your target audience is when marketing your book. Targeting is just as important when using a resume to market yourself for a job. Your resume must be targeted to a specific type of job or related jobs (e.g., mortgage banker […]

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  • Book Marketing: Why and How to Identify Your Target Audience

    By Michelle Hutchinson If you read our recent interview with Pat Fiorello, former corporate marketing executive turned artist and author, she reminded us that the key to any successful marketing strategy is knowing your target audience. The same holds true for marketing your book, whether fiction or nonfiction. That means you need to ask yourself […]

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  • An Interview with Author and Artist Pat Fiorello

    Pat Fiorello is a respected painter and art instructor. She published Bella Italia: Italy Through the Eyes of an Artist in October 2013. In this interview, she shares her experience of developing, publishing, and marketing the book. Michelle Hutchinson: Your book contains images of over eighty of your paintings from your travels to Italy. Had […]

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  • Lessons Learned from a Book Launch

    By Michelle Hutchinson In the publishing industry, timing is everything. That’s what I recently learned during the book launch of author and Wordhelper client LeBron Matthews. After going through the editing process, LeBron found a small, traditional, independent publisher, Deeds Publishing, who brought his book, Tides of War: A Novel of the American Civil War, […]

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  • How to Blog for SEO (Search Engine Optimization)

    by Michelle Hutchinson There are many ways to increase your website’s ranking by the major search engines, and blogging is one of them. How does blogging help? 1. Search engines rank a website more highly when it regularly has fresh content. If your blog is incorporated into your website, every new blog post counts as […]

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  • What’s the Difference Between a Resume and a Bio?

    by Michelle Hutchinson Periodically, I get approached by business owners who tell me they need a resume, but after listening for a while, I discover that what they really want is a bio. What’s the difference between a resume and a bio? Use a resume if you’re looking for a job. It’s the document (electronic […]

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  • How to Get Potential Customers to Use Your Coupons

    by Michelle Hutchinson Providing coupons or publishing them in ads or mailers can be a great way to introduce prospects to your business and increase your revenue, but how do you get people to use those coupons? Here are four must-haves to make that happen. Include the name of your business on your coupon. That […]

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  • A Writing Lesson from Health Literacy Month

    by Michelle Hutchinson Image source: http://mrg.bz/7IcjTf Halloween might be October’s most well-known observance, but all of October is Health Literacy Month. What the heck is health literacy, you ask, and what does it have to do with writing? Just as literacy reflects your ability to not only read, but understand what you read, health literacy […]

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  • The One Post You Must Write When Your Personal Facebook Page Is Posing as a Business

    by Michelle Hutchinson Image source: http://ow.ly/lotfM I’ve always followed the philosophy that it’s better to prevent a problem than react to one. If you have created your company’s profile on Facebook as a personal page and not a business one, you risk having that page shut down; Facebook has started cracking down on that practice. […]

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  • Increase Your Exposure by Guest Blogging

    by Michelle Hutchinson By Cortega9, http://ow.ly/jomhb Every writer needs a website to promote his or her works, but another way to get noticed is by guest posting on another’s blog. That what I’ve done today. Shari Stauch, CEO of Where Writers Win, invited me to submit an advice piece about sprucing up blog posts with […]

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Michelle Hutchinson, Wordhelper

Michelle Hutchinson, Wordhelper

I've never been one to follow conventional wisdom—at least when it doesn't make sense to me—and I'm not about to start now. Conventional wisdom says to limit your blog to one topic (e.g., writing) or to related topics (e.g., writing, reading, publishing), but my interests are too diverse.

While a good deal of this blog will be devoted to writing, editing, and resumes, I'll also explore topics in health, science, education, and a smattering of other areas. After all, I'm not only an editor and writer, but I am or have been a dentist, teacher, naval officer, environmental researcher, wife, parent, and pet owner.

I hope you'll take some time to provide comments on the posts.

The medical and health content on this blog is for informational purposes only and is not intended to be a substitute for professional medical advice.

See additional information.

The medical and health content on this blog, such as text, graphics, images, and other material are for informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this blog. If you think you may have a medical emergency, call your doctor or 911 immediately. Wordhelper does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be mentioned on this blog. Reliance on any medical or health information provided by Wordhelper, Wordhelper employees, or others appearing on this blog at the invitation of Wordhelper, or other visitors or commentators to the blog is solely at your own risk.